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Eucerin Baby Wash & Shampoo is specially formulated mild, soap-free wash for head-to-toe cleansing for baby's delicate, sensitive skin. Gently cleanses baby's skin and hair with a light lather and rinses clean. Pro-Vitamin and Shea Butter enriched to help nourish and soften baby's delicate skin. Free of soap, fragrances, parabens, and dyes. Dermatologist and pediatrician recommended brand. Pour Eucerin Baby Wash & Shampoo onto moistened hands or wet wash cloth; gently massage on baby's skin to create a light lather and rinse with luke-warm water.